I have found so much of value in Dr. Lori Carrell’s new book Preaching That Matters. So I’ll be quoting from it a few more weeks. Hopefully my advance copy will arrive by then and I’ll be able to tell you how to get your copy.
Though the speaking component of the call to preach is a conspicuous responsibility, the embedded call to listen to listeners is rarely mentioned but is just as necessary. The Great American Sermon Survey indicated that a vast majority of listeners (78%) have never talked with a pastor about a sermon. That lack of authentic dialogue about the sermon is part of a communication pattern characteristic of most congregation systems.
One pastor nearing the end of doctoral studies in theology admitted, “I’ve never been taught how to create a feedback loop or how to exegete my congregation.” Such neglect of “audience analysis” is unthinkable in most other persuasive speaking contexts.
As advertising professionals prepare to compete for an account by pitching an ad campaign idea, extensive data is collected about the target audience and the expectations of the decision makers. Prior to political speeches or debates in various regions, polls provide information to political advisers, so candidates can tailor their message to each audience. Educators conduct learning assessments at the outset of a course or unit to determine pre-existing knowledge and deficits, so they can set appropriate learning goals. Even students in freshman public speaking classes must determine if their classmates are mostly for or against their propositions before they choose a purpose, select evidence, or structure their argument.
And yet, many pastors prepare sermons based on assumptions about listeners, such as estimated percentages of seekers, generalizations regarding “low biblical literacy,” or even unconscious presumptions that listeners’ spiritual journeys are similar to their own. In some small church contexts, extroverted preachers may form an extensive network of parishioner relationships, providing a somewhat automatic audience analysis. However, such a situation is not typical.
Most preachers do not seek ongoing opportunities to develop and deepen awareness of listeners’ diverse vantage points as part of their sermon preparation. Such a process demands more than a compilation of congregational demographics; dialogue and the preacher’s intensive listening are required. In a recent e-mail, one pastor divulged:
When I first heard about this Sojourner idea, I thought, “There is no way I am adding another meeting to my schedule,” but this dialogue has become the most invigorating hour of my week. Now, I don’t know how I ever preached without it.
The kind of disciplined listening made possible in a pre-sermon listener dialogue can enable preachers to authentically connect prayerfully derived sermon goals to what is already meaningful in listeners’ spiritual lives.
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Sunday’s coming. Do you have your sermon ready? Is it relevant? Will it effectively motivate your congregation to walk more in step with the Master? What about that Sermon Series you’ve been thinking about?
Or, if you’re someone who plans well ahead, have you asked yourself what you will preach for your Easter Sermon, your Advent Sermon, your Christmas Sermon?
David Mains and Mainstay Ministries can help. We offer a wide variety of Sermon Starters and Full Sermons that will give you Sermon Ideas to help you prepare for regular Saturday or Sunday sermons, Mid-week Bible Sermons, and Sermons for special occasions.
We also offer assistance as you create Topical Sermons, Sermons Series, and sermons for special times of the year. We have resources available to help you with Advent Celebrations, Advent Sermons, Christmas Sermons, Easter Sunday Sermons, Patriotic Sermons, and more.
For more information on how to create better Bible Sermons and how to turn Sermon Ideas into Sermon Outlines, and then into effective, meaningful Sunday Sermons, please click here to visit David Mains’ website.
You will also find a variety of resources for pastors and congregations at the Mainstay Ministries website. Just click here.